It came to me while sitting in a virtual meeting with a client. I looked at her and asked: "How do you currently get business?" Her answer shocked me. "I have no idea. Foot traffic used to be my source of revenue, but now that's gone."
Her business had three months left. The pandemic had washed away all of her customers. Her child - the business - was about to be taken from her. It was in that moment I realized: She's not the only one.
I want to give you back the time you've lost trying to do everything. Marketing, sales, SEO, website, social media, content creation are all things you can hand to me. Now you can get back to what you do best. Running your business.
"It's Only Too Late If You Don't Start Now"
- Barbar Sher
Why are you running? Sales doesn't have to be a big scary monster that you avoid. Instead, think of sales as something you enjoy, like a cup of joe with a friend. You own a small business, so you must kind of like people. If you don't, I think you're in the wrong profession. That's all sales is, making new friends and getting to know people.
Throw away everything you know about sales, we're starting fresh!
Are you using marketing synonymously with advertising? Look Amber Heard, pleadge and donate do not mean the same thing and neither do marketing and advertising. If you struggle to identify your buyer or insist everyone is your customer, we've got work to do.
Throw away everything you know about marketing. Trust me, we need to start from scratch!
I'm going to stop you right there and answer your question, yes your buyer is on social media. How do I know? Well... are you on social media? And yes, your buyer reads your newsletters, clicks on your LinkedIn profile, and reads your blog. I know it's hard to believe but you have fans.
Throw away everything you know about content creation. We're rewriting it all!