Marketing begins with a strategy that follows a timeline. This happens with the identification of your ideal customers, your strengths and weaknesses and a plan for implementation.
When a quality strategy is complete, the business initiatives need to be put into testing to verify the performance of your identified target market. Once a test has begun to create profit we will continue to follow the strategy.
Success comes when the marketing plan is consistently used. The method must be used in the testing phase to improve overall sales and business growth.